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The 12th edition of Japan’s biggest retail beauty trade show took place from 17th to 19th January 2024 as part of Cosme Week Tokyo, a group of beauty-focused trade shows including Cosme Tokyo (finished beauty), Cosme Tech (supply chain) Hair Expo (salon and hair launches), Esthec (professional skin/salon care), Inner Beauty (supplements and functional foods/beverages) and Beauty Marketing Expo (services). With a strong presence of Korean brands and a clear focus on skincare, the year’s event. ....
Cosme Tokyo, Japan’s largest show dedicated to cosmetic products, takes place every January as part of Cosme Week, a group of six beauty-related trade shows. Cosme Week 2023 included the 11th edition of Cosme Tokyo (dedicated to finished products and the largest fair within Cosme Week), the 13th edition of Cosme Tech Tokyo (ingredients, packaging, manufacturing and OEM/ODM), the 6th Inner Beauty Tokyo (nutritional supplements/foods), the 3rd Esthec Japan (salon skin. ....
By CHISATO TANAKA Associated Press April 29, 2021 10 TOKYO – The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. ....
Who is this person? I was surprised how different I look, says Yoshiro Kamichi, a salon customer in Tokyo, Japan. Yoshiro is part of a growing number of men adding makeup to their daily grooming routine. Demand for makeup has increased during the pandemic with brands attributing the growth to remote working. READ MORE | Hiroaki Murakami, a manager at Cosme Tokyo, says, in addition to there being more online meetings than before people have more time to spend on themselves. I think there are more men who watch cosmetic-related YouTube content and that has contributed to an increase in men s interest in makeup, adds Hiroaki. ....