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Rebranding in an evolving world


Rebranding in an evolving world
By Graeme Duncan
In our industry, a corporate brand can often be perceived as a stand- alone concept, a recognisable colour scheme or a company logo, but an organisation’s brand is, in fact, its identity: its values, its personality and its people.
That’s why at ADVANZ PHARMA we have been committed to transforming our brand over the past two years to closely align with our revitalised company vision.
It is only through the resilience and entrepreneurial spirit of our people, and the intrinsic guidance of our corporate personality that we can reach this vision: to improve the lives of patients by enhancing the critical medicines they depend on, broadening patient access and improving health outcomes around the world. ....

Correvio Pharma ,