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SAB launches a digital game to change beer perceptions

SAB launches a digital game to change beer perceptions
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Media Moves: SAB brings drama to the airwaves with first audio series, Paula Hulley new MD of Digitas Liquorice, Realness Institute strikes major partnership with FAME Week Africa

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: SAB brings drama to the airwaves with first audio series to drive behaviour change in communities The South African Breweries has launched a national audio series aptly named Zikhethele – Isinqumo Ngesakho, loosely translated as “Make a decision ....

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