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How to Start a Pillow Business Fast – Best Strategies for Branding, Marketing, & Sales

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Müller kicks off Müllerlight s biggest ever TV push | News

Müller has launched a multimillion-pound TV campaign to highlight Müllerlight’s health and taste credentials. The push was Müllerlight’s “biggest ever” said the dairy giant. Its aim is to convince shoppers they can “have it all” thanks to the yoghurt’s combination of low calories, high protein and indulgent flavours. It features Team GB athletes Katarina Johnson-Thompson, Laura Muir and Hannah Cockroft – all of whom are set to feature in this summer’s Olympic and Paralympic Games. The trio will appear in seven interconnected TV ads showcasing different yoghurt-eating occasions, such as breakfast and snacking, as well as championing Smooth Toffee, Müllerlight’s bestselling single SKU.

Müller targets underserved high-protein shoppers with Müller Rice NPD | News

By Henry Sandercock2021-03-15T14:48:00+00:00 Source: Müller Müller said it had specifically targeted a perceived gap in the market for high-protein products that act as a ‘hunger filler’ Müller is hoping to tap the protein trend with its first Müller Rice NPD in more than three years. Said to contain 14g of protein per pot, two single-pot variants – chocolate and vanilla (rsp: £1/180g) – will roll into Morrisons stores from next Monday (22 March). The dairy giant said it had specifically targeted a perceived gap in the market for high-protein products which act as a “hunger filler”.

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