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We caught up with Corinne Rossi, CEO of Praesens, to talk about the particular traits of the Swiss market for independent distribution, such as the multilingual nature of the territory, often linked with differences in terms of audience taste and trends. Rossi also opened up about the measures implemented by the government to sustain the market during the pandemic, highlighting the need to be prepared when cinemas reopen in the country. (The article continues below - Commercial information) Cineuropa: Can you give us an overview of your companyâs history and line-up? Corinne Rossi: The company was founded in 1924, which makes it the oldest film company in the country. Since the beginning, Praesens was involved in production and distribution. The company used to do a lot of co-productions of Swiss classics, but stopped acquiring new titles for distribution at the end of the 80s. I joined the company 13 years ago, and thatâs when we started doing theatrica ....
Corinne Rossi • Distributrice, Praesens cineuropa.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cineuropa.org Daily Mail and Mail on Sunday newspapers.
Corinne Rossi ⢠Distributor, Praesens âPeople are now used to having everything everywhere, so cinemas will probably have to offer new options as wellâ We caught up with Corinne Rossi, CEO of Praesens, to talk about the particular traits of the Swiss market for independent distribution, such as the multilingual nature of the territory, often linked with differences in terms of audience taste and trends. Rossi also opened up about the measures implemented by the government to sustain the market during the pandemic, highlighting the need to be prepared when cinemas reopen in the country. (The article continues below - Commercial information) ....