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Naomi Ionita is a partner at Menlo Ventures focused on early-stage B2B SaaS companies. She says creating a team to research customer demand is worth the extra work. Ask customers questions about perceived value and willingness to pay, and revisit pricing strategy every 6 months. Most startups are leaving money on the table when it comes to pricing their products and services (see part one of this series). Successfully matching price to value identifying the highest price customers will comfortably pay for your product or service requires a pricing process or a systematic approach to user research and experimentation. It s common for startups to not know where to start when it comes to monetization. ....
Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Taylor Francois joined Clubhouse in December and has made six figures offering a Clubhouse Jumpstarter Course teaching other entrepreneurs how to monetize on the app. Taylor Francois This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Clubhouse, an invite- and audio-only iOS app, has 2 million weekly users and a $1 billion valuation. Its users have found creative ways to earn multiple streams of income from the platform. Creators are selling courses and bio-writing services, beatboxing on panels, and earning tips. ....
Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Kerstyn Walsh (second from the left) at a friend s wedding. She does not publish photos of clients weddings as her professional involvement in them has to remain a secret. Trent Daft Photography Kerstyn Walsh, 30, has attended more than 200 weddings as a professional bridesmaid. It s a full-time business. It is fun, don t get me wrong. But there s a lot of hard work involved. She spoke to Caitlin Tilley for Insider. I was a real estate agent for seven and a half years before I became a professional bridesmaid in Sydney, Australia. I ve never been married. Before I did this professionally, a friend of mine asked if I would be the master of ceremony at her wedding. ....
Selecting and pursuing the best innovative ideas requires the input of everyone in the leadership team. Starting with an innovation blueprint can create a framework to move from idea to reality. Nothing propels a company more quickly than innovation, and nothing stifles it more quickly than a that s how we ve always done it attitude. News startup Axios is an excellent example of a company breaking barriers and thinking outside the box. The company is making a big bet that other companies will pay to learn how to write like Axios reporters. The new communications platform, AxiosHQ, launched in February and enables companies to send Axios-style, just-the-facts internal newsletters. Its cost? At least $10,000 annually. It remains to be seen whether executives will be willing to invest that kind of money, but it s a fascinating proposition. ....
Gary Burnison is the CEO of management consulting company Korn Ferry. He thinks companies are the most successful when they allow employees to bring emotions into work. His tips as a leader include starting with yourself and showing up even when you don t have the answers. This article is part of a series called Leaders by Day, which takes a look at how prominent business leaders are tackling various challenges in today s economy. It s been a longstanding idea in business that emotions should be kept out of the workplace. Whatever s going on in your personal life, you leave it at home so you can bring your most productive self to work. ....