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Position summary
The area director of marketing, digital and loyalty (ADMDL) acts as the marketing leader for properties within a designated area in [Europe / Middle East / Africa], with a focus on developing marketing strategies and tactics to support revenue and market share goals, and drive brand awareness by fully leveraging global and continent marketing programs at the property and area level.
The ADMDL defines the Area strategy and programming based on the annual EMEA plans for Brand, Marketing, Digital, Loyalty, F&B and Partner Marketing to raise hotel awareness, drive demand, deepen loyalty and enrich the brand experience on property. This role acts as a brand advocate, ensuring the activation and pull-through of key brand strategies, brand marketing initiatives and events in the hotels, and drives the opening, re-opening and positioning strategy for hotels in the area. ....

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