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Leading tech companies such as Google betting big on contextual targeting to protect digital marketing ecosystem

New Delhi [India], June 21 (ANI/PNN): With the rise in privacy violations in the digital advertising space and new privacy laws in place, the world s biggest tech companies, including Google, are betting big on contextual targeting cookieless targeting to keep users anonymous and their browsing history from being tracked to protect the digital marketing ecosystem. ....

United States , New Delhi , Akaash Ramakrishnan , Interactive Advertising Bureau , Personal Identifiable Information , Demand Side Platform , Data Report , Privacy Sandbox , Ews India ,

Almirall Deploys Aktana's Contextual Intelligence 360 to Optimize Customer Engagement

Almirall, LLC achieves 86% user engagement and a dramatic rise in field rep productivity Aktana, the leader in intelligent customer engagement for the global life sciences industry, announced that ....

United States , San Francisco , Lisa Barbadora , Vincent Cerio , Contextual Intelligence Engine , Contextual Intelligence , Derek Choy ,