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How B2B companies can leverage case studies to generate leads

Forum Sheth, AVP of Content Marketing at WebEngage, reveals why content must be evergreen and backed by your own data, and how to measure the impact of case studies. ....

Teja Lele Desai , Forum Sheth , Content Marketing , Natasha Puri , Content Marketing Lead , Pepper Content , Black Friday , Teja Lele , Content Marketing , Pepper Content , Op Of The Funnel , தேஜா லீலீ தேசாய் , உள்ளடக்கம் சந்தைப்படுத்தல் , நடாஷா பூரி , உள்ளடக்கம் சந்தைப்படுத்தல் வழி நடத்து , மிளகு உள்ளடக்கம் , கருப்பு வெள்ளி ,

Mark Kilens of Drift on creating a unified content experience and a robust community

In this week's Top of The Funnel series, we have Mark Kilens, VP of Content and Community at Drift, a conversational marketing platform, who speaks about what defines content marketing today. ....

Megha Reddy , Mark Kilens , Hubspot Academy , Pepper Content , Natasha Puri , Content Marketing Lead , Drift Insider , Content Marketing , Pepper Content , Op Of The Funnel , மேகா சிவப்பு , ஹப்ஸ்பாட் கலைக்கழகம் , மிளகு உள்ளடக்கம் , நடாஷா பூரி , உள்ளடக்கம் சந்தைப்படுத்தல் வழி நடத்து , உள்ளடக்கம் சந்தைப்படுத்தல் ,

How PhonePe is building a result-oriented and data-driven content team

How PhonePe is building a result-oriented and data-driven content team
yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.

Priya Patankar , Teja Lele Desai , Head Of Communications At Phonepe , Pepper Content , Natasha Puri , Content Marketing Lead , Phonepe Wealth , Teja Lele , Content Marketing , Pepper Content , Op Of The Funnel , பிரியா படங்கர் , தேஜா லீலீ தேசாய் , மிளகு உள்ளடக்கம் , நடாஷா பூரி , உள்ளடக்கம் சந்தைப்படுத்தல் வழி நடத்து , உள்ளடக்கம் சந்தைப்படுத்தல் ,

At Verloop.ai, all roads lead to content

At Verloop.ai, all roads lead to content
May 5, 2021
Top of The Funnel is a video series by Pepper Content featuring interviews on marketing leaders across industries with a focus on digital and content marketing. This week, Siddharth Sharma, Head of Marketing, Verloop.io, speaks about the changing role of content in marketing.
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If you’re still confused you get into an IT services company like Infosys.
If you’re still confused you do an MBA.
And if you’re still confused, you get into marketing.”
This is how
Siddharth Sharma, Verloop.io’s Head of Marketing, describes his career and foray into marketing. While he may make it sound all very accidental, his roles across companies like Manipal, Clevertap, and now B2B enterprise company Verloop.ai, show that there might have been more hits than misses. At the end of the day, he says, he is a marketer because he is passionate about marketing. His background as an engineer inspires ....

Megha Reddy , Siddharth Sharma , Content Marketing Lead , Natasha Puri , Product Hunt , Middle East , Southeast Asia , Content Marketing , Op Of The Funnel , மேகா சிவப்பு , சித்தார்த் ஷர்மா , உள்ளடக்கம் சந்தைப்படுத்தல் வழி நடத்து , நடாஷா பூரி , ப்ராடக்ட் வேட்டை , நடுத்தர கிழக்கு , தென்கிழக்கு ஆசியா , உள்ளடக்கம் சந்தைப்படுத்தல் ,

How DLF uses content marketing to build trust and win over customers

How DLF uses content marketing to build trust and win over customers
In episode two of Pepper Content’s Top of the Funnel series, DLF CMO Karan Kumar talks about the changing role of content marketing and storytelling in real estate.
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“If you need storytelling to sell a Rs 5 or Rs 10 packet of biscuits, then you need storytelling to sell a product that is worth Rs 2.5 crore, Rs 3 crore, or Rs 30 crore,” says
Karan Kumar, Chief Marketing Officer, DLF.
The
real estate industry in India is plagued by several challenges. One big challenge that stands in the way of marketers and sellers is the lack of trust and transparency between the customer and the builder. When Karan Kumar took up the position as DLF’s first-ever CMO, he was clear that it would be his problem to solve. ....

Karan Kumar , Chief Marketing Officer , Pepper Content , Natasha Puri , Content Marketing Lead , கரண் குமார் , தலைமை சந்தைப்படுத்தல் அதிகாரி , மிளகு உள்ளடக்கம் , நடாஷா பூரி , உள்ளடக்கம் சந்தைப்படுத்தல் வழி நடத்து ,