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NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA IN DRIVING FAVORABILITY AND ACTION AMONG CONSUMERS

/PRNewswire/ The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, today. ....

John Gerzema , Anna Bager , Foundation For Out Of Home Advertising Research , Home Advertising Association , Three Quarters , Consumers View , Have Recently Taken Action After Seeing , Harris Poll , Take Action From , Store Traffic , Impacts Purchasing , Overwhelming Majority , Consumers Find Contextual , Home Advertising Research ,

Printweek - Lack of confidence holds back AI adoption by SMEs

Nearly half of SMEs (43%) do not plan to innovate with AI in the next year, largely because of a lack of confidence among business owners in the safeguards in place to protect society, according to new research. ....

United Kingdom , Rachel Aldighieri , Glenn Griggs , Ricoh Europe , Data Marketing Association , Marketing Association , Data Horizons , How United Kingdom , Consumers View , Privacy Regulation , Ricoh United Kingdom , Transform Packaging ,

UK can become a "pioneer of responsible AI innovation" but must boost business uptake and confidence, new research reveals

Government urged to prioritise the development of industry ethical frameworks to boost business confidence and make the UK a global pioneer in responsible AI innovation - ahead of the inaugural UK AI Safety Summit ....

United Kingdom , Rachel Aldighieri , Data Marketing Association , United Kingdom Government , Marketing Association , Data Horizons , How United Kingdom , Consumers View ,

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