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Turning social conversations into campaign success

Identifying sudden changes in sentiment or conversation volume can help brands make sure their message gets out clearly and hits the right tone, counsels NetBase Quid s global director of product marketing Mike Baglietto.
With sensitivity at an all-time high, consumer and market intelligence is more important than ever to crafting successful campaigns. During a recent webcast sponsored by NetBase Quid,
Turning Social Conversations Into Strong Campaigns, comms pros from Hunter addressed how they are using these tools to help identify campaign goals, pinpoint a target audience, pivot when necessary and even establish the right KPIs.
“This year taught us to be flexible and sensitive to the environment when it comes to our campaigns,” says Vanessa Amigh, senior media and influencer strategist at Hunter. “People have a lot of feelings this year, very valid feelings. We re making sure that we re sensitive to our partners, sensitive to our clients and that we re real ....

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Disney 1Q profit falls but beats expectations due to Disney+

The Walt Disney Co.’s net income fell sharply in its most-recent quarter ....

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