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E-commerce success in Middle East: Prioritising user-friendliness and customer incentives are key

FMCG e-commerce holds significant growth potential in the Middle East, as consumers in the region increasingly turn to online shopping for time-saving and convenience, filling larger virtual carts than in physical stores, say experts. ....

Saudi Arabia , South Korea , Divesh Israni , Imtiaz Hashem , Worldpanel Division At Kantar , Middle East , Middle Eastern , Consumer Insights Director , Middle East Worldpanel Division , Shopper Director , Middle East , Industry Growth , Onvenience Foods And Snacks , E Commerce , Saudi Arabia ,

Data: FAST growth outpacing VoD in US

Kantar, the insights and consulting company, has releases its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncover ....

Hannah Avery , Jack Ryan , Between July , Lincoln Lawyer , Prime Video , Consumer Insights Director ,

South Africans love to eat meat, and starch. A lot – study


South Africans love to eat meat, and starch. A lot – study
21 May 2021 1:30 PM
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We eat double the amount of meat than we should, says Kim Reddy (Nielsen). “People in SA eat, on average, two meals per day.
The average South African diet lacks vegetables but not meat or starch, according to the “
We eat meat four times per week on average, and we favour chicken and red meat.
Nine out of 10 South Africans are meat-eaters.
South Africans love their meat. © vicushka/123rf.com
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The most-eaten meal in the country is bread with eggs and pap.
About 70% of us snack between meals with chips most widely eaten. ....

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Finnish testing platform Cambri raises 3.6 mln euros from OpenOcean, Spintop Ventures


Finnish testing platform Cambri raises 3.6 mln euros from OpenOcean, Spintop Ventures
Helsinki-headquartered Cambri, which accelerates product and concept testing of consumer brands, has raised 3.6 million euros Series A funding round jointly led by OpenOcean and Spintop Ventures, and said Lynda Clarizio, former President at Nielsen US Media, will join its Board of Directors.
“I am excited by what Cambri is doing to revolutionise product and concept testing to better serve brands in bringing product innovations to market,” Clarizio said in a statement.
Cambri enables brands to rapidly validate, optimize and iterate early-phase product and service concepts 10X faster than traditional methods via its digital SaaS platform and automated access to 100 million consumer panellists. ....

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