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Conscientious consumers: Aligned to good causes, locally made products top picks for Indian buyers


Craze for global brands fading; Indians want Made in India
Indian consumers increasingly want to buy products and brands that are made in India. The craze for global brands is gradually fading. Around 60% respondents across all age-groups in the KPMG survey expressed desire to replace foreign brands with indigenous brands
Ajita Shashidhar | May 28, 2021 | Updated 19:03 IST
Be it beauty, food or even apparel brands, customisation is the way forward for all buyers
Consumption habits in the COVID-19 era have gone through some distinct changes. On one hand, the average Indian consumer is much more cautious about spends, and on the other hand, her desire to buy brands and products which are good for the society and environment are at an all-time high. The Swadeshi culture is also gathering steam, as the Indian consumer increasingly wants to buy made in India products, and is also willing to pay a premium for them. If the made in India brand is customised to the indiv ....

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