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Positive signs regarding a quick recovery for the exhibition industry in 2021
UFI, the Global Association of the Exhibition Industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry.
Results highlight the severe impact of the COVID-19 pandemic on the exhibition industry worldwide, in 2020. There are also positive signs regarding a quick recovery in 2021.
Globally, between April and August 2020, more than half of all companies reported no activity. This situation changed from September, where the majority of companies declared some operations, at reduced levels for most. Looking ahead to 2021, the share of companies expecting a return to “normal” activity is expected to grow from 10% in January to 37% in June. ....

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