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4 Revenue Misconceptions Debunked share this article In a recent blog, I shared five key features to look for in a Revenue Management System (RMS). As I wrote the piece, I kept in mind that all RMS vendors probably have their own Top 5 , and trying to sort through who s best could be confusing for hoteliers that are new to cloud-based RMS. To that end, I reached out to both current and former revenue personnel to help navigate what elements of an RMS are truly beneficial to increasing total customer value and profit, vs. features that might inhibit the bottom line, hamper efficiencies, and even lead to embarrassing outcomes, such as a price that s so bargain-basement you could be giving your rooms away. Here are four tripping points that hoteliers often face in choosing an RMS. ....