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Chimp&z Inc acquires Yellophant Digital to Foray into AI-led Marketing

Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the independent global advertising agency Chimp&z Inc. As a wa ....

Lavinn Rajpal , Complan Nutrigro , Angad Singh Manchanda , Co Foundersangad Singh Manchanda , Preksha Sheth , Yellophant Digital , Tata Starbucks , Beleaf Organics ,

Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Preksha Sheth , Angad Singh Manchanda , Lavinn Rajpal , Complan Nutrigro , Yellophant Digital , Tata Starbucks , Beleaf Organics ,

Zydus Wellness - Symphony; retain top pick status - ICICI Securities

Zydus Wellness - Symphony; retain top pick status - ICICI Securities
equitybulls.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from equitybulls.com Daily Mail and Mail on Sunday newspapers.

Complan Nutrigro , Time Zone , Heinz India , Sugar Free , Sugar Free Green , நேரம் ஸோந் , ஹெய்ன்ஸ் இந்தியா , சர்க்கரை இலவசம் , சர்க்கரை இலவசம் பச்சை ,

How Zydus Wellness is trying to regain Complan's lost glory

How Zydus Wellness is trying to regain Complan s lost glory
Tarun Arora, CEO, Zydus Wellness said that the company, to begin with, is investing massively to improve the penetration of the Complan brand in mass markets
Ajita Shashidhar | January 7, 2021 | Updated 01:19 IST
Remember the popular jingle I am a Complan Boy, I am a Complan Girl ? This popular ad campaign, which had successfully driven home the belief that Complan was the best nutrition supplement for a growing child through the eighties and nineties, somehow lost its way over the years. Frequent change of hands - from GSK to Kraft Heinz and then to Zydus Wellness - as well as frequent changes in formulation and positioning took a toll on the brand. Complan s market share, which a decade ago was in the region of 14-15 per cent (Horlicks has an over 60 per cent share), is now around 6-7 per cent of the overall malt-based beverage category. However, the brand s new owner Zydus Wellness (it acquired Heinz Indi ....

Complan Nutrigro , Tarun Arora , Kraft Heinz , Complan Boy , Zydus Wellness , Heinz India , Sugar Free , தருண் அரோரா , கிராஃப்ட் ஹெய்ன்ஸ் , ஜய்துச் ஆரோக்கியம் , ஹெய்ன்ஸ் இந்தியா , சர்க்கரை இலவசம் ,