How to Optimize Universal App Campaigns
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.
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These changes have both advantages and disadvantages, depending on your level of comfort.
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Operating system device (iOS or Android).
Budgets and bids.
Now, let’s take a look at what you can’t control in these campaigns:
Bid adjustments.
Keywords or what websites your ads show on.
With all of these settings out of your control, it may be hard to understand how you can optimize for Universal App campaigns.
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