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Wednesday's Daily Pulse


Wednesday s Daily Pulse
| 1/27/2021
Florida gets boost in tax revenues in December
Florida in December recorded its best monthly general-revenue collections since the start of the coronavirus pandemic. The Legislature’s Office of Economic & Demographic Research estimated revenue for December at $336.7 million over a forecast revised in August. What’s more, the $2.999.4 billion in overall revenue was $154.4 million higher than what had been forecast before the pandemic hit. [Source: News Service of Florida]
Pandemic getaways present marketing challenge for Visit Florida
Visit Florida spent much of the last decade fighting for its funding and mission. This decade, it faces the challenges of marketing what it calls the Florida Tourism brand during a pandemic. The agency continues to push marketing gimmicks to juice awareness. These include a Florida-themed board game said to be similar to Parcheesi designed to spike awareness in trade. And virtual Zumba an ....

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