Live Breaking News & Updates on Companies Much More Prepared To Strategically Pivot

Attracting growth minded talent
Covid lockdowns and other measures
Retaining talent
Unfavorable legislation and trade barriers
75 percent of CMOs see private equity limited partners demanding more growth in 2021 (up from 61 percent last year).
31.7 percent of CMOs think that customers will be 60 percent down the sales pipeline before engaging with the sales team. 16.7 percent think it will be 40 percent down the pipeline.
CMOs Optimistic on Accelerating Economy, Growth Opportunities
In a more than 20 percent shift from last year, the CMOs are much more optimistic about the economy and growth possibilities, even in the midst of COVID-19. Nearly half (48 percent) said economic conditions will be a positive for business performance in 2021, while a little over one-third (35.6 percent) said it would be negative. This positivity is reflected in the fact that a significant majority (62.5 percent) of CMOs think that marketing budgets which fuel companies’ ....

United States , Pete Hayes , Key Survey Takeaways , Digital Spending Priorities For Companies , Companies Much More Prepared To Strategically Pivot , Chief Marketing Officer , Bart Saxby , Survey Takeaways , Spending Priorities , Accelerating Economy , Opportunity Than Threat , Much More Prepared , Strategically Pivot , Content Marketing , Marketing Top Digital , Key Growth Challenge Facing , Increasingly Use , Challenge Amazon , Chief Marketing , Chief Marketing Outsiders , Chief Outsiders , Forbes Small , Chief Outsider , Principal Pete Hayes , Growth Gears , Market Based Framework ,