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Sponsored by American Express open helping you get business done. Hi, everyone, im j. J. Ramberg. Welcome to your business, the show dedicated to helping your growing business. Some have called equity crowd funding revolutionary for many startups and Midsize Companies looking to raise capital. And in 2015, a new set of s. E. C. Guidelines injected even more popularity into these investing model. The founders behind at pairle brand dstld were some of the First Business own others to take a chance and ride down this new avenue when they needed some cash. Now, with their journey in the rear view mirror, they recently gave me their take on the experience, and how they bravely navigated through the unexpected bumps in the road. It was a game changer. As part of the 2012 jobs act, suddenly companies were able to offer equity to the general public, not just accredited investors. And the l. A. Based fashion brand dstld jumped at the chance. Three hold on. Two yeah when we first met the dstld c

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