Creating the best messaging app is a complicated problem to approach. Everybody s always looking for a unified way of keeping in touch with their friends and family, but with so many different services finding success on different platforms and in different regions of the world, there s just no way to rally wide enough support around a single product to truly solve messaging once and for all.
Of course, that hasn t stopped Google from trying, and from Google Talk to Hangouts and RCS messaging, the company has seen a lot of success and a
lot of failures throughout the years. Even some of Google s shuttered messaging platforms, like Allo, ended up paving the way for far more successful products.