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Règles Élémentaires Integrated Advert By Serviceplan: Invisible Women


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In France today, 1.7 million women do not have the financial means to buy intimate hygiene products – or not in sufficient quantity. Consequently, it’s difficult for some of them to continue with normal day to day life with dignity when menstruating. For some, the solution lies in absence, with these women preferring not to show up at their place of study or work during their period.
In a bid to highlight the problem of period poverty in France, House of Communication France teamed up with Règles Élémentaires, a non-profit organization helping women with financial constraints preventing them from accessing feminine hygiene products, to create “Invisible Women”, an unprecendented TV campaign involving removing women weather presenters from the screens temporarily. ....

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