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The Current Role Of Guest Reviews In The Hotel Industry
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Guest reviews and responding to them have always been a vital part of the hotel industry. They are a way for travelers to share their experiences with other potential hotel guests, and they can be used not only by future travelers but also by competing hotels to see what others are saying about them so that they may improve their own services.
But in today s Covid recovery environment , there is an increasing shortage of qualified labor for hospitality-related jobs including hotel management which means there isn t enough time or manpower to respond to guest reviews as quickly as before. This can affect future hotel bookings, which is something that many hotel managers are concerned about as they strive to maintain occupancy levels well beyond the predicted booming summer season. ....

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