Less attainabletoday the later , Pulitzer Prize winning journalist Nicholas Kristof and sheryl wu dont report on the issues facing the working class in rural america. An enjoyable tv now and over the weekend on cspan2. Great to sit down with you and your book, dont be evil is contained plenty on a timely subject given the political times we are in , given the heights that the stocks of apple, amazon, google and facebook and others have reached but you normally have a pretty broad scope to your coverage. Why is this book, why now mark. At you for having me by the way. I started this book i guess it was in 2017. And i had just taken a job as a columnist for the Financial Times and my mandate was to figure out are the worlds biggest business and economic stories and cover them in opinion form is a rather large mandate and in order for the to narrow the funnel i started looking through wealth figures and i thought i saw an amazing numbers in terms of how well to transition to the technolog
Stories and uncover them in opinion form which is a rather large mandate. [laughter] in order to narrow the funnel i started looking through corporate figures and i saw from an amazing number of in terms of how the transition from the Financial Sector to the Technology Sector since the great financial crisis and one of the numbers that stuck out was a Mckinsey Global institute figure looking at how 80 of corporate wealth was being held in just 10 of firms and those are the firms that were richest in personal data and intellectual property so basically if you are trafficking in these things you are holding the majority of the worlds corporate wealth and the biggest of those firms were the ones that i profile in the book, facebook, apple, amazon, netflix a little bit and google. They make money, all of them, pretty differently but there is some overlap with facebook and google and Digital Advertising but look at apple and they mostly shunned advertising and look to sell their devices and
Given the heights and cool and facebook and others recently. You normally have a pretty broad stroke to your coverage. Why this book and right now . Thank you for having me, by the by. I started this book in 2017 i had just taken a job as a columnist for the financial times, trying to figure out the worlds biggest business and economic stories and an opinion form, and for the final, i started looking through corporate figures. I saw amazing numbers in the Financial Sector to the technology sector. Run the numbers that really stuck out was a Mckinsey Global institute figure, looking at 80 corporate wealth was in just 10 . Because of the firms richest in personal data and intellectual property. Basically, if your trafficking in these things, were holding the majority of the world corporate wealth. The biggest were the ones like facebook, apple, amazon, netflix a little bit and googled most about. Theres some overlap, facebook and google, apple mostly shunned advertising and third devices
Why this book and why now . Guest i started this but i guess it was 2017 and i had just taken a job as columnist for the Financial Times where my mandate was to figure out the biggest business and economic stories and cover theinthe cover than am which is another mandate. I saw amazing numbers in terms of transitions in the financial sector. The figure looking at how 80 of corporate wealth was being held at 10 and those are the firms that were the richest in personal data and intellectual property. The biggest of those firms facebook, apple, amazon a little bit. Big and Digital Advertising they have mostly shunned advertising with the devices and technology. You mentioned it isnt an ad driven company but on a whole different basis besides the fact we think of them as being tech do they have one thing in common . Guest it is an interesting point you make because right now they are trying to separate each other as regulators what they do have in common is the Network Effect that i talked
Podcast. Given the political times that we are in and given the height and stocks of amazon, google, facebook and others, but you normally have a pretty broad scope of your coverage the job for the Financial Times by mandate was to figure out where the worlds biggest business and economic stories that cover them in opinion form which is a rather large mandate. I saw amazing numbers in terms of how well they took conditions to the Technology Sector since the great financial crisis and one of the numbers that really stuck out was the Global Institute figure looking at how 80 of corporate wealth was held at 10 of firm into those are the firms that were purchased in personal data and intellectual property so if you were holding the majority of the wealth they were the ones i profiled in the book there is some overlap with facebook and google making Digital Advertising they look at apple and mostly shined advertising. Its a great question. What they do have in common is the Network Effect a