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The past three years have seen the lab-created diamond category expand and develop, though not all have embraced it – yet, writes ARABELLA RODEN. ....
Natural diamond organisation warned over advertising Posted April 30, 2021 | By Arabella Roden ⢠Editor The National Advertising Division (NAD) – the US advertising industry’s self-regulation body – has issued a warning to the Natural Diamond Council (NDC) following a complaint from lab-created diamond company Diamond Foundry. The warning pertained to advertising that compared natural mined diamonds with man-made diamonds – also known as lab-grown, lab-created, or synthetic diamonds – appearing on the NDC’s website and in marketing assets made available to retailers. Diamond Foundry disputed the NDC’s claim that natural diamond production generates three times less carbon emissions than lab-created diamonds – a figure the NDC derived from a report commissioned by its predecessor organisation, the Diamond Producers Association, in 2019 ....