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VMLY&R Boosts Creative Team With New CCO Appointments Allison Pierce and Mel Routhier lead creative for Intel and Walgreens respectively Allison Pierce (l.) and Mel Routhier VMLY&R December 14, 2020 VMLY&R has made two key leadership moves, promoting Allison Pierce to global chief creative officer across the agency’s Intel team, and naming Mel Routhier as CCO of the WPP Walgreens team. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....