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Collar charcoal is the hottest beauty trend since the last time charcoal was popular beauty trend. use charcoal for their eyes, berries for their lips. it s centuries old. reporter: in 2014, uses have expanded well beyond eyeliner. apparently this black stuff is supposed to make my teeth whiter. it doesn t taste like anything. at new york city s ling spa, the 90-minute charcoal facial is one of the most popular treatments, and its creator says it gets skin glowing. this charcoal, the ingredient of it can have 200, 300 times way to get the impurities. after the summer, after you deal with the sun, you are outdoors. you go to the beach. you travel. you leave sweating impurity under your skin. a perfect time to slough off all the sun damage. you don t have to come all the way to the big apple to give your skins the benefit of a lump of coal. lush makes coal face. origins, charcoal max. ....