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BWS sends King Arthur out on quest for drinks in latest campaign

BWS sends King Arthur out on quest for drinks in latest campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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BWS brings convenience to Aussies in new campaign via M&C Saatchi Sydney and Carat

June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.

The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS. ....

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TAB highlights commitment to women in racing with #NotOneDay campaign via M&C Saatchi

March 10 2021, 10:22 am | BY Ricki Green | 4 Comments
TAB continues to recognise the huge contribution that women make to the racing industry, launching #NotOneDay via M&C Saatchi in line with International Women’s Day (IWD).

As the racing industry’s biggest supporter and contributor, TAB launched an integrated campaign on IWD, which will see a host of initiatives continue to highlight the achievements and contribution that females from all areas of the industry have made, above and beyond 8 March.
Beginning with a 15” launch film supported by press, digital, social, retail media including DOOH and a Youtube/Sky Racing broadcast buy. The campaign will continue its run of support today with an industry first, the Randwick race meeting will see each race renamed after individual women who make racing stronger every day. ....

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