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Colgate's #YimsuGeneration campaign empowers Thais to become the generation with resilient smiles via Soho Square Bangkok/Red Fuse


July 23 2021, 10:15 am | BY Kim Shaw | No Comments
Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.
 
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time. ....

Caroline Slocombe , Huw Gildon , Yossaporn Rengpian , Vanalee Krairavee , Pokpong Jitdee , Sojirat Mitin , Pawaret Wongaram , Lyndon Morant , Nopadol Srikieatikajohn , Daniel Cullen , Chitchai Tangphinigkul , Patchara Lertkai , Songphon Jantharasom , Naruemon Mattamonthon , Thun Nitcharee Peneakchanasak , Gunpong Panthongprasert , Pichanun Siwadnidhikul , Wannapa Tangbut , Parul Patel Desai , Lois Fung , Patchupan Boonchan , Dechnarong Boonsongsang , Napak Lertnimanorladee , Orathai Maneechote , Wannu Poolsombut , Janejira Champaiboon ,