Greenfield & Behr Residential, a leading independent real estate company in Winchester and Frederick County, VA, announced today it has merged with Coldwell Banker Premier, a regional powerhouse serving Virginia, West Virginia, Delaware, Maryland, North Carolina, Washington, D.C. and Pennsylvania. The two companies, which will operate as Coldwell Banker Premier, combined for $221.6 million in
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Coldwell Banker was on the move even before the coronavirus pandemic changed everything.
All the way back in early 2019, the company which was founded more than a century ago unveiled a new, digital-friendly logo and rebranding effort. Later that year, the firm’s parent Realogy launched an ambitious agent healthcare program that first became available in company-owned Coldwell Banker offices. And in February of 2020, the firm launched a new program to boost diversity among its franchisees.
It’s no surprise, then, that Coldwell Banker thrived when 2020 got crazy and COVID-19 turned everything on its head. In November, for example, CEO M. Ryan Gorman revealed that he was seeing brisk sales across the country. A few months earlier, Coldwell Banker rolled out a slew of new technology tools, and weeks before that welcomed three brokerages to its diversity program.