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Started from royalty, now we're here: The evolution of influencer marketing


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Started from royalty, now we’re here: The evolution of influencer marketing
You can try to ignore them, but influencers are a must for your marketing strategy. Liav Chen, CEO at Humanz, takes us through the evolution of the influencer.
Guest Contributor
/
10 Mar 2021

3 min read
“Every day there are brands that go from $0 – $15 million in sales with no overhead or infrastructure, on the back of influencers on Instagram. If you’re not working with influencers, you need to be.” Gary Vaynerchuk offered this pearl of wisdom back in 2019, and went onto talk about how influencer marketing campaigns were at the cusp of change. At the time, It became clear that not all influencers yielded equal results, and micro influencers were on the rise. That was far from being one of the first shifts in the influencer m ....

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