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do customer loyalty plans work? know that my wall set filled with cards that i get stamped each time i get cove and every time i get a frozen yogurt and have all of my airline frequent flier numbers in there. basically i take part in a million loyalty programs, and bins strategist col roh, author of the new book the entrepreneur equation. great to see you. you, too. i don t know if i m shooting myself in the foot by even asking because i love them, love getting my tenth free frozen yogurt for free. fat ou abso diert mpy, wldou ov t as long as it was close to me and the frozen yogurt is good, absolutely. that s the problem. they are really rewarding the behavior. they are not creating loyalty to you but to the program. as soon as somebody comes along with another better offer then, you know, you lose the customer. ....