sony: Sony adds new 8K TVs to Bravia series, price starts at Rs 12,99,990 - Rashtra News Sony India announced the new BRAVIA XR MASTER Series TV today. The new 8K LED TV is powered by the Cognitive Processor XR. With this processor, Sony claims to offer a complete immersion in an experience that thrills
| 10 March 2021
Sony has announced that it will shortly take pre-orders for its BRAVIA XR A80J 4K HDR OLED TVs and X80J/X81J 4K LED TVs.
The former are part of the BRAVIA XR line-up based on the new Cognitive Processor XR, which employs what is said to be a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
Sony says its Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point is in the picture. While conventional AI can only detect and analyse picture elements like colour, contrast and detail individually, the Cognitive Processor XR can cross-analyse an array of elements simultaneously, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.
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HIGHLIGHTS
All the TVs will come with support for HDMI 2.1.
The TVs will run on the new Google TV UI. The new BRAVIA XR televisions include the MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED.
At the virtual CES 2021 event, Sony has announced its new lineup of Bravia TVs. The lineup includes 4K and 8K TVs some of which are OLED and others which are LED TVs. Unlike LG, who is launching QNED TVs at CES with microLED backlighting, the Sony LED TVs are using traditional LED backlighting. We will have to wait and see how much of a difference microLED backlighting makes to the TVs when we get our hands on them. Sony has been one of the TV brands helming Android TV since the beginning and now, the Sony TVs will come with the Google TV UI found on the new Chromecast. All the TVs will come with HDMI 2.1 support.