);
//]]>// >By John P. Mello Jr.
Mar 31, 2021 4:00 AM PT
Online businesses are losing potential customers and substantial amounts of revenue because they re dependent on traditional password systems and outdated customer authentication models, says a report released Tuesday by an access and identity management company.
Lost customers and revenues are caused by password sharing and friction created at websites by onerous authentication procedures, according to the report by Transmit Security derived from a survey of 600 U.S-based consumers 18 to 54 years old.
The survey found that half of the responding consumers admitted sharing a password to at least one of their accounts; and 41 percent acknowledged they share their passwords often.
Consumer Password Hassles Linked to Lost Revenue ecommercetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecommercetimes.com Daily Mail and Mail on Sunday newspapers.
Mar 31, 2021 4:00 AM PT
Online businesses are losing potential customers and substantial amounts of revenue because they re dependent on traditional password systems and outdated customer authentication models, says a report released Tuesday by an access and identity management company.
Lost customers and revenues are caused by password sharing and friction created at websites by onerous authentication procedures, according to the report by Transmit Security derived from a survey of 600 U.S-based consumers 18 to 54 years old.
The survey found that half of the responding consumers admitted sharing a password to at least one of their accounts; and 41 percent acknowledged they share their passwords often.