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Dare Iced Coffee plays on storytelling tropes in social campaign
March 12, 2021 12:48
When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track.
A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.
 
Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is on a mission to fix those daily brain fails, no matter how big or small. We’re excited to share a campaign that shows exactly why Dare is the leading Iced Coffee brand in Australia.” ....

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