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Gluten-Free Sceptics Eat Their Words With The World's First Cardboard Cake Via The Hallway & Wholegreen Bakery

Gluten-Free Sceptics Eat Their Words With The World's First Cardboard Cake Via The Hallway & Wholegreen Bakery
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The Hallway and Wholegreen Bakery make gluten-free sceptics eat their words with the launch of the world's first Cardboard Cake – Campaign Brief

“Let them eat Cardboard?” In a twist on Marie Antoinette’s famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Li ....

Simon Lee , Marie Antoinette , Cherie Lyden , Bon Appetit , Sydney Based Wholegreen Bakery , Coeliac Australia Accredited Cardboard Cake , Coeliac Disease , Wholegreen Bakery , Cardboard Cake , Chief Creative Officer ,