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Big Brother houseguests: Who has the most Instagram followers?
Wed Apr 21, 2021 at 8:29pm ET
Cody Calafiore and Nicole Franzel from BB16 and BB22 have a lot of Instagram followers. Pic credit: CBS
Many Big Brother houseguests have become social media influencers since their time in the game and some were already deep into social media before they even entered the house.
When it comes to former Big Brother houseguests using Instagram, quite a few take full advantage of their personal brands and have monetized their accounts. It can provide a lot of income outside of television appearances. And going on TV after that brand has been established just serves to increase the number of followers. ....

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