Jay & Silent Bob Reboot – eating a Cow Dong Vegan Brat. The View Askewniverse’s ubiquitous eatery, featuring a golden calf mascot, now materializes as a pop-up restaurant experience at 3TEN ACL Live, running through Saturday. Kevin Smith cuts the ribbon to open Mooby s Austin at 3TEN with his pop-up restaurant production partner Derek Berry (right) cheering him on. (Photo by David Brendan Hall)
Smith’s there, in his trademark jean shorts, oversized sports jacket, and backwards hat – the latter a Mooby’s design with cow horns extruding out, cutting a ceremonial ribbon with giant scissors and taking photos with fans. The filmmaker’s presence wasn’t announced, but he’s usually present for the opening of a Mooby’s installation, of which there’s been 13, all produced by LA experiential dining wiz Derek Berry.