Large bottles of Coke, Sprite and Minute Maid are adorned with a floating paper dragon in vibrant red and gold hues at the Coca-Cola China headquarters in Shanghai.
With offline consumption picking up and gradually returning to normalcy in the Chinese market since the COVID-19 pandemic, first-quarter global sales of The Coca-Cola Company have also improved, brightening full-year prospects for the beverage giant.
Little Black Book, Sabrina has held roles with Coca-Cola China, McCann Worldgroup Hong Kong and Cigna, and Yupin has led agencies such as OgilvyAction and McCann Worldgroup, as well as her own
Effie Asia Pacific brings onboard Sabrina Cheung, Chief Brand and Communications Officer at AXA Asia and Africa and Yupin Muntzing, Chief Executive Officer of VMLY&R Thailand as Heads of Jury for the 2023 APAC Effie Awards.