Fake reviews are as old as the internet itself, and they are illegal and banned by online platforms. But fake-review businesses have continued to blossom anyway.
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If you are planning to shop for Amazon Prime days coming up soon, you might want to be careful about fake reviews. Fake reviews are a serious problem for online retailers like Amazon because they can mislead consumers and damage trust. According to a study by Review42, fake reviews influence $791 billion of e-commerce spending
Companies such as Amazon rely heavily on reviews. However, among a certain set of users, the system can be controlled. In response, Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot announced the launch the Coalition for Trusted Reviews, a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide. Members will define best practices…