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Amazon, Booking com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot launch first global Coalition for Trusted Reviews
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Amazon, Tripadvisor and other companies team up to battle fake reviews while FTC seeks to ban them
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Amazon, Booking.com, Tripadvisor and other major online sites have teamed up to combat fake reviews as they face pressure to crack down on the problem.Expedia,
Amazon, reviews site Glassdoor and Trustpilot, as well as travel companies Expedia Group, Booking.com and Tripadvisor are teaming up to battle fake reviews and launching a group called the “Coalition for Trusted Reviews." The companies said the coalition will look for best practices for hosting online reviews and share methods on how to detect fake ones. Phony reviews have long plagued online marketplaces despite their efforts to eradicate it.
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