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Direct-to-consumer startup Thirty Madison targets a new customer: health plans Direct-to-consumer startup Thirty Madison targets a new customer: health plans The startup, which currently has four direct-to-consumer brands, recently passed a $1 billion valuation. It plans to use the funds to market its services to a new customer: health plans. Shares0 As investors continue to pour funds into direct-to-consumer health startups, one of them, Thirty Madison, is looking to win over a new type of customer. The startup recently raised $140 million in funding, and plans to use a portion of that to strike partnerships with employers and payers. In an emailed statement, CEO and Co-Founder Steven Gutentag said working with employer and payor networks would allow the company to reach more patients and expand its treatment offerings. The company didn’t disclose which, and how many, partners Thirty Madison currently has. ....