TRADE SHOWS By Dorothy Crouch | Thursday, March 4, 2021
Building on its momentum from a successful October show,
LA Textile was hosted Feb. 24–26 on
CMC Uploaded, the
California Market Center’s digital platform. This edition of LA Textile was a testament to the virtual production’s growth in only five short months. According to the CMC’s senior manager of events, Matthew Mathiasen, attendance figures for the show doubled from the October edition.
“Key points that we look at, show after show, all showed great improvement,” Mathiasen said. “Last October, which was our first virtual edition of Textile, we had between 700 and 800 attendees come through over the three days. This time we clocked in right around 1,400 over the three days.”
As retailers sought to refresh inventory, they found lines such as the Lana Collection at CMC’s Sharon Koshet Sales (above), shirts including tie-dye styles at the New Mart’s Tramever Inc. Showroom (below)
As Los Angeles County continued to grapple with surging COVID-19 numbers, apparel businesses worked together to fortify their operations. During
L.A. Market Week, which was held Jan. 10–14 in downtown Los Angeles, showrooms welcomed buyers to view lines in person while they also afforded the option of online meetings via
Zoom. At the
Cooper Design Space and
The New Mart, business was not conducted as usual, but it was performed to the best of everyone’s ability under sanitary and secure conditions.