[inaudible conversations] [inaudible conversations] when i tune in on the weekend usually it is authors sharing their new releases. Watching nonfiction authors on booktv is the best television for serious readers. They can have a longer conversation and delve into their subjects. Booktv weekends, they bring you off thereafter other after arthur, not like the work of fascinating people. I love booktv and i am a cspan fan. We are about to convene our session. I have what i presume will be the very easy task of shepherding three distinguished biographers through what im sure will be scintillating conversation because they are so practiced and accomplished. I am very proud to be among them, this moderator. Do i have to say, i am a james atlas. Two of our i was about to say contestants, two of our panelists were nominated, were finalists for the la times book award last night, terry alford for John Wilkes Booth, Charlotte Decroes jacobs for joan assault, Kirstin Downey has been nominated be
Facebook. Com cspan. On this independence day, part of our program will look at the nasa efforts to explore the planet mars. We will hear from one of the senior engineers, and then nasa administrator Charles Bolden on a longterm plan. Here is a portion of the comments. Speciesmultiplanet survive for long periods of time. In the western world, we think shortsighted. We think about the time in which we will be on this earth, or our grandkids will be on the earth. Many other civilizations think much longer than that and we need to start thinking like that. We need to remember we are dependent on a star. The sun is a start, and like many other stars we study all of the time, many of you who follow the exploits of the horrible telescope get a picture we getescope is a a picture that is no longer. Survivepecies is to indefinitely we need to become a multiplanet species. One reason we need to go to mars is so that we can learn a little bit about living on another planet so that when my grandd
Coming up with a number so low. Where is the value today . How is it going to evolve over time . Clearly, there is money in hardware. It starts with hardware and then becomes data. It becomes services. Right now, these things are basically a way to get sensors in the sky. What you do is a big opportunity. We make money from hardware today. We are essentially a software company. We are very happy to have other people make the hardware. At the end of the day, no one cares about the drone, they care about what he can do. Whether that is video, pure data its about the cloud service. Fast forward what these guys are doing which is enabling the public to do what uber did for anyone to be a driver. You can be an agent and provide services to people that you couldnt do before. It could be a a search and rescue person with a drone and utilize these drones to find people with the data. The amount of things that will show up in the next three or five years will be unimaginable today. The value wi
That runs through your mind when you ultimately sell your company. Do i update my resume and start looking for another job . Theyre going to want to make some cuts in some areas, right . I am jeffrey hayzlett, and i am on a journey inside the biggest brands in america. I have been a cmo, a ceo, and a boardroom cowboy. Now i am visiting the executives in charge of the most powerful companies in the world to see how they tackle the challenges of the csuite. I am in carlsbad, california, the center of some of the biggest Scientific Research in the world to visit Life Technologies, a Biotech Company providing products and services to customers doing Scientific Research and dna sequencing. These guys are selling picks and shovels in a genome gold rush. It also raises huge questions. Ethical questions. They will be able to tell you if you are going to get cancer, or if your wife will have alzheimers. Can you even do something with this information or should you . Could it be used in the wron
Campaign 2014. Of our roundtable is stu trevelyan who works for the democrats also joining us is chuck defeo the Republican National committee chief additional officer and the publisher of campaigns and elections magazine. What exactly are the components of the Digital Campaign . Historically the Digital Tools are thought of as the e mail tools or the online contribution but it has evolved our company has the issue of the other side of the campaign the canvassing canvassing, calls, direct mail then you see many more marketing challenges come on line with Television Ads ads, online ads, and interactions are social networks but it is up pretty wide swath now. Host chuck defeo anything to add . Italy starts back in 2002 a the rnc with a First Committee to take a voter file to target a specific people we wanted to talk to. We progress that through 2004 through today. Through social media or whatever channel it should be in sync with off line as well that is a strategy to motivate your vote