discretional spending, whether people have the luxury to work out in your facilities. you are relying on the consumer. do you see any cfc there? fitness is usually left for disposable income. we engaged our business model for the low-cost provider and charge reduced rates of 19.95 a month and timed it with the recession and it made us extremely popular because it was a necessity for people to continue exercising and for it to be affordable. our model laid out well. our cost to build a club hasn t changed and our cost for equipment hasn t changed, so any incentive we can get benefits our owners and makes them want to open up more gyms and anniversary and spend more money. these are incentive for small business owners like myselves and franchisees to continue growing. we have seen a stalemate for gyms to continue to grow as they were.