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Being the brand: Virgin takes SD-WAN to the next level


Being the brand: Virgin takes SD-WAN to the next level
Companies are increasingly turning to software-defined wide-area networks to address the needs of remote workforces
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Published: 03 Mar 2021
Creating strong brand equity can be a double-edged sword. As good as it is to have developed a robust reputation for expertise in a particular area, it can work against future efforts to make logical extensions and departures to new areas.
Take the case of mobile communications providers. Having worked hard to establish themselves in the wireless domain, companies in this sector have found it an uphill task to develop the same reputation for competence in the fixed world, a move that for a communications provider is utterly necessary. ....

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