THX crescendo
Welcome to
The Queue your daily distraction of curated video content sourced from across the web. Today, we’re watching a video essay about what makes a great movie studio logo.
Who doesn’t love a good opening shot? Blood-red roses swaying against a pristine white picket fence tell you everything you need to know about the suburban horror of
Blue Velvet. The bright, sparkling eye that opens
Blade Runner reflects not only plumes of industrial flames but the oracular imagery of the film to come.
But most movies don’t start with the film itself. First come the logos: the (sometimes wildly long) string of corporate thumbprints from the film’s production companies and distributors. And some production logos are built better than others. Some incorporate evocative symbols to get moviegoing audiences in the mood: fireworks; the open sky; physics-defying light sources.