The industry needs reforms and a radical overhaul but, for now, vouchers to reward tourists for spending locally – say, HK$100 for every HK$1,000 spent – would be a quick boost. Beyond that, Hong Kong must prioritise quality, distinctiveness and originality while leveraging its culture, diversity and heritage.
Since being launched in 2008, Clockenflap has evolved from humble beginnings into Hong Kong's biggest annual celebration of music and the arts. The festival showcases world-famous musical acts as well as bands and DJs from Hong Kong and Asia.
Hong Kong's new global advertising campaign will "boost" the city's reopening to international travelers, the Hong Kong Tourism Board told CNBC's Squawk Box