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Detailed text transcripts for TV channel - MSNBC - 20180623:01:41:00

Campaign chum like bumper stickers and the yard signs. don t forget of course the t-shirts and the mugs and those chillery clinton beer cozies. they re on the brochures and the ads as well. and there it was even floating next to president obama s head when he endorsed hillary for president. now, most people never think about it because most people have other things to think about. but a consistent font on a campaign is just look a consistent look for a corporate brand. you expect all coke products to have that same look. it makes it official. and it cues your audience and your target audience that whatever you re peddling is legit. corporations take their brands very seriously. they even pursue fraud and trademark infringement cases because if somebody is stealing your look or your font they re not just stealing consumers. they can undermine the entire brand in front of the world. so with that concept in mind, take a look at this fake ad shared on twitter ahead of the ....

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Detailed text transcripts for TV channel - MSNBC - 20180623:23:40:00

But tonight we turn to sharp sans display number 1. this is a font that draws on an older artsy look from the 1960s called avant-garde. and the people who create fonts were inspired by a magazine with that look and the designer who created its logo. this font was a spinoff. and even if you re not interested in fonts, this one may be familiar because just like a slogan or a logo or a color scheme, presidential campaigns pick official fonts. in 2016 the clinton campaign tapped sharp sans display number 1 for her campaign font. you see it there. you can see it on her bus or the plane. of course on the text-rich campaign chum like bumper stickers and the yard signs. don t forget of course the t-shirts and the mugs and those chillary clinton beer cozies. they re on the brochures and the ads as well. and there it was even floating next to president obama s head when he endorsed hillary for president. ....

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