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Don't Throttle Back Now - Trade Only Today


Don’t Throttle Back Now
Author:
May 4, 2021
On one hand, dealers can’t stop that good feeling. On the other, there may be some frustration. While consumer demand for boats appears to be holding strong despite inventory issues, there’s a series of other storms building that will likely come ashore soon, so it’s time to assess and plan a course of action.
The waves are the return of stiff competition that the boating industry successfully navigated around during Covid. Now the rising Consumer Confidence Index (from 90.4 to 109.7 in March) is signaling that people are more optimistic as vaccination counts rise, government stimulus checks arrive, businesses fully reopen, and airlines add flights for increased passengers. ....

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